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HP debuts the HP Latex R Series Printers in the Americas for the first time.
October 17, 2018
By: DAVID SAVASTANO
HP Inc. will demonstrate new large format printing solutions and technologies designed to create new business opportunities for sign, banner, display, and wall décor printers with high-value applications at SGIA 2018. “New HP large format printing capabilities radically enhance the customer experience and printing versatility for signage and décor focused print service providers, helping to ignite business growth and adapt to future needs,” said Dave Prezzano, VP and GM, Americas Graphics Solutions Business, HP Inc. At SGIA 2018, HP debuts the HP Latex R Series Printers in the Americas for the first time – both the HP Latex R2000 Plus Printer and HP Latex R1000 Plus Printer – HP’s first truly hybrid latex printer. With capabilities for printing on both flexible and rigid materials, the latex printers use HP’s environmentally friendly HP Latex inks and attendees will see its innovative White Latex Ink and unique ink recirculation system that allows it to consistently print high-quality “true white” without creating waste. HP Latex can print on polyester and natural fibers, including uncoated substrates, unlike solvent-based printers. HP announces a new portfolio of HP Adhesive Vinyls and Printable Laminates to enable consistency, performance, and uncompromising image quality. Engineered for HP’s ink, media, and printer ecosystem, large format print shops will have a seamless solution at an affordable price while delivering high-quality applications for signage and décor. HP Adhesive Vinyls are made in the US and are REACH compliant for environmental and health safety assurance. HP also announced the expansion of the 3M MCS Warranty for Traffic to include yellow on top of the six traffic colors using the HP Latex 360 and HP Latex 365 Printers. HP Latex is a versatile printing solution that creates new business opportunities and for the first time is certified to produce permanent color traffic signs. By the end of 2018, 3M will include Traffic Yellow on top of Traffic Black, Traffic Blue, Traffic Green, Traffic Red, Traffic Brown, and Traffic Purple meeting ASTM D4956 requirements for the HP Latex 360 and HP Latex 365 Printers using SAi FlexiPRINT Authorized 3M Traffic Edition software.
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